I like Beckham. By all accounts, he's a great teammate, a very down to earth guy.
Will he Transform Soccer in America? Beats me. He can't help but raise the profile of the MLS.
I pay more attention to soccer than basketball these days. I watch some of the Champion's League games in Europe, and as many of the USA games as I can. I haven't paid much attention to MLS, but I will watch next Saturday when the Galaxy play an exhibition against Chelsea.